Pop Tarts is The Breakfast of Choice

The British choose the fry up. For many Europeans it's the Continental. For Aussies it is often Vegemite on toast. And for American's their breakfast of choice is often Pop-Tarts.

In case you didn't know Pop-Tarts are a popular form of toaster pastries manufactured by Kellogg's. Pre-baked and rectangular in appearance, they consist of different individual fillings sealed inside a thin pastry crust. In total there are 29 flavours, all but five of which are frosted. These include Apple Strudel, Blueberry, Chocolate Fudge, Hot Fudge Sundae, S'mores, Strawberry and Wild Grape. Previous flavours, that have since been discontinued, include French Toast, Pina Colada, Strawberry Cheese Danish and Peanut Butter & Jelly.

Introduced in 1964 as a great-tasting breakfast alternative for busy families Pop-Tarts quickly became a prominent part of popular culture. Nowadays almost two billion individual Pop-Tarts are consumed every week and they have famously been endorsed by such high profile celebrities as Kate Spade and Christina Aguilera who have both vehemently proclaimed their love for them. Indeed so popular are Pop-Tarts in the USA that in 2001 the number of them eaten by consumers could have stretched halfway to the moon!

Sold in pairs inside foil packaging, Pop-Tarts are pre-cooked and similar to Toaster Strudels. They do not require refrigeration and are specifically designed to be warmed inside a toaster or microwave oven. However they do require close attention when heating them. In 1992, Thomas Nangle successfully sued Kellogg for damages after his Pop-Tart got stuck in his toaster before catching fire. As if to prove the point a couple of years later Texas A&M University Corpus Christi professor Patrick Michaud conducted research that revealed the potential of Strawberry Pop-Tarts to produce foot high flames, when left in the toaster too long. His findings ignited a spurt of. As a consequence, Pop-Tarts now showcase a message of warning that one should 'Due to possible risk of fire, never leave your toasting appliance or microwave unattended'.

Not averse to the odd bit of high profile promotion, in 2001 the United States military famously air dropped no less than 2.4 million Pop-Tarts to troops in Afghanistan. In 2010 Pop-Tarts world, a temporary Pop-Tarts store opened in New York. (It closed on 31st December of that year).

Despite their popularity Kellogg's Pop-Tarts have never really taken off overseas despite extensive advertising, especially in the UK, as well as Australia where they introduced with much fanfare in the late 1990s before being discontinued in 2005. As a result they are now only available to buy online down under in selected flavours from specialist retailers like Moo-Lolly-Bar.