Recruitment Strategies For Growing Your MLM Business
It is true that your MLM business really depends on the number of contacts you have. After all, it is all about networking. However, if you do run out of prospective contacts, what do you do? The answer is to start considering strangers as your prospects. As strange as this may sound, the fact is that strangers can actually help you take your MLM model to the next level.
Take any of the MLM top earners in consideration and read about their success stories - you are sure to find one thing in common and that is the growth of their business through complete strangers. So, how does this strategy really work?
How to break into the 'cold' market?
Every person who operates in an MLM set-up generally starts networking with the people they know. This is the foundation of network marketing and is the way the business gets a foothold. However, it has to be understood that the network marketing business cannot depend on this 'warm' market of people you already know. The next step would be to start approaching strangers - your cold market.
It is true that approaching absolute strangers with a network marketing idea can be a little overwhelming. Here are some tips that will help you be successful with absolute strangers:
1. Make a connection and start marketing
Compliments are the most ideal conversation starters. No matter where you are - in the grocery store, at your child's daycare center, or even just walking down the street; when you give a genuine compliment, you make a connection and this connection can be your starting point.
2. Work on your listening skills
If you are looking at growing your MLM business, there is one thing that you need to learn and that is not about convincing others, but about listening to others. You just cannot introduce your networking business to someone you have met seconds ago. Give it time, listen to them, and establish a good 'stranger' bond before you proceed. This will give you an opportunity to understand what your 'stranger' friend likes and then you can pitch your business proposal in the right manner.
3.You've got to be quick too
While it is important that you don't jump to networking immediately, it isn't really a good approach to wait for too long to introduce your business proposal either. Most MLM top earners have applied the strategy of showing a sense of urgency when introducing their business proposal, like there is someone waiting for them or they have too many things to complete or that they are too busy with their networking business. This leaves your prospect with an opinion that your MLM business isn't something that you are doing as a pastime.
The MLM networking business can be a great opportunity for you to not just make money, but also to expand your social circle. With making strangers your prospects, you will turn a whole community productive, and help random strangers become financially independent. Isn't that quite encouraging and exciting?