Don't Quit Your PR Campaign in Haste
True is the fact that a favorable image created by the press can make or break any business, but nothing is instant. Whether you are looking for creating awareness or increasing sales or uplifting the online presence only the aid of great exposure can help. But, in the name of giving exposure PR is not a practice that can heal an overarching business problem, nor is it a solution providing technique in a blink-of-eye.
Whatever is their industry, businesses and organizations need to understand that a great PR strategy framed out by PR firms in Delhi, NCR and around the world need time to build on. There are dozens of companies that start their PR campaigns and without even sparing some time for the PR professionals to get-to-know the company, they call it all quits considering the PR pitch didn't get picked by enough outlets in the first few weeks. For such clients' here are a few things that will give them the reason to wait before backing off from the PR efforts:
Strong relationship takes time to build
Media interactions and relations take time to build and strengthen, nothing is instant as it happens in new parties where one goes and is not able to mingle with the people very quickly. It takes time for getting to know the reporter who handles stories related to that of client and then create relevant pitches that are helpful to them. Once a great rapport is built, the reporters will be more likely to respond to your mails, which is the first step of gaining coverage.
Branding and SEO is a long-term game
Once a business starts getting mention in the press for all the good reasons, the traffic on its online portals, be it their website or social media platforms like that of Facebook, Twitter and Youtube gets spiked over a period of time. It's not like that the mention in press article instantly gets the job of Search Engine Optimization done, but instead improves the performance of company on portals even after 2-3 months of publication. Remember, it's the authoritative links from the press mention that will not just boost the SEO rankings, but will also get organic search traffic from the search engines.
If a company wishes to make a mark in its industry and the reap the best of benefits from the press, its advised to hire a reputed PR firm that adequately works in accordance to the industry, the company serves in. Once started with a PR campaign give the PR agencies time to soak up information and divulge in the adequate media portals.