These Are The 7 Most Important Technology Trends OF 2018
Trend 1: Internet of Things (IoT) & wearables
The world around us is getting smarter. " Connected devices " are everywhere: from home to office, to watch trash. They bring us convenience and can help analyze our health. The possibilities are in principle endless and this will be made clearer in 2018, as is clear in the image below. In the coming years, the number of connected devices will continue to rise, in every category.
The world will become even more 'connected' and the demand for apps for these devices will also increase. A big challenge for app developers and companies in this area will be securing data (Trend 7).
Trend 2: Virtual and Augmented Reality Apps
In 2017 we were able to experience the introduction of the Apple AR-Kit. In the course of the year, it became clear that the applications of VR and AR go far beyond entertainment and gaming.
Companies in the most diverse sectors are now beginning to embrace this trend and see great benefits for the application of these technologies. The Goldman Sachs research below shows the potential of VR and AR apps in different sectors.
Possible applications Virtual and Augmented Reality
Making processes more interactive through a combination of technology and photography;
Presenting products and services in detail using visual elements;
Save space by holding product presentations in virtual showrooms;
Companies can show their target audience in real time how relevant their products are;
Training employees using high-tech technology;
Trend 3: On-demand apps
On-demand apps already play a big role in the app world. These are apps such as Thuisbezorgd.nl (food), Uber (transport) and Treadwell (beauty). They have become extremely popular because they provide people with four important needs :
Use of services in the neighborhood;
Available at the time the customer wants it;
Simple payment methods.
In the coming year, these apps will continue to emerge and be used for more diverse sectors, such as dog outlet services or an app that allows you to order a bouquet of flowers last minute.
Trend 4: Enterprise apps
Organizations will increasingly use the 'Bring Your Own Device' (BYOD) model. With this trend, the number of hybrid Enterprise apps is also growing.
Hybrid apps work essentially like native apps but are in fact mobile websites. You do not have to develop separately for each platform, which can save entrepreneurs money and time on development.
You can also choose to have the app developed in Xamarin. These apps are completely native, but share a large part of the code between platforms. This means that there is no need to develop separately for each platform. Xamarin apps are especially interesting for companies where business logic and functionality are more important than the visual elements of the app.
Trend 5: Mobile payments
Paying with your smartphone is no longer news. In the coming year, the possibilities for M-commerce will be significantly expanded with the rise of Google Wallet and Apple Pay. Paying with the smartphone is therefore made easier, safer and faster. Companies will, of course, make good use of this by making the apps of external banks virtually superfluous for mobile payments and thus simplify the payment convenience even further. More information about this can be found in the following trend: Android instant apps.
Trend 6: Android instant apps
With the arrival of Android Instant Apps, the line between native apps and websites is fading: no installation is needed, but you do have the advantages of a native app. This is because only the piece of code of the app is loaded that is actually needed for the user's request. If the user is interested in the full version, it can then install the complete app via the Play store via a shortcut. In addition, Android instant apps are directly linked to your Google Wallet, making payments now with 2 clicks happened.
Application 1: NFC
The first application of this new technology can be found in parking meters, for example. By briefly keeping your smartphone up-to-date, an instant app (from the relevant organization) will be set up via NFC to easily set your parking time and pay the desired amount via Google Wallet.
Application 2: E-mail
Companies can send parts of apps, for example, a certain product page within an E-commerce app, via an e-mail link. As soon as the consumer opens this link, it ends up directly in the part of the app where he wanted to be, without installing the app. Again, 2 clicks can be paid via Google Wallet.
Application 3: Search
There is also a lot to be gained in the search network. For example, news apps such as Nu.nl would only allow the category Sport to be loaded into an Instant App if someone searches for it on Google. E-commerce companies can also respond to this by, for example, only loading pages of certain product categories.
Trend 7: Security
In all the above-mentioned developments, a big challenge is faced: securing all (sensitive) data in all connected devices, but also when using NFC.
The security of data is still not self-evident. Unfortunately, too many consumers (and companies) are sloppy about securing their sensitive data in the online world. Fortunately, there is the answer of app developers: more and more apps get more extensive security options.
The rise of blockchain will also contribute to increasingly secure payments (and data security), with or without Bitcoin. This technology, in which, in short, very complex mathematical codes have to be encrypted and unlocked between the devices of both sender and receiver, has never been hacked and proves itself as a super safe, revolutionary technology. For many proponents, the main importance of blockchain is the fact that no third party (such as a bank or insurer) is needed to guarantee the reliability of a transaction.