4 Key Rules Unveiling The Secrets of Newsworthy Press Releases
With a myriad of startups mushrooming from the Tier A as well as Tire B cities nowadays, it has become more important than ever to spread awareness about your company's achievements and draw the attention of top media houses towards your venture. So, comes the need of effective and in-detail press releases. It takes your company's tag to the desk of major editorial boards, and significant PRs are sure to make their place in the most-read news columns.
Penning down your perfect PR:
The question now arises is how to write an effective press release. While mere statements of facts and figures might do the job for you, it may not suffice to make its way to their news columns. Your article should entice editors in reading about your company and make them knock the doors of your office.
Sounds just what you want? Then Read On. The following section will highlight the undeniable rules that will help you carve out a precise representation of your venture's milestones.
Rule 1 (Write something news worthy):
Now, you may ask what valuable news is. Well, simply anything that, media personnel will be compelled to include in their daily posts. For instance, if your content writing agency, for instance has toppled of a leading brand in its segment, then the media houses as well as readers will surely devour on the release. Even news concerning record sales figures is also newsworthy for a place in the sheets.
Rule 2 (Pen it down like a professional):
Minimal editing is your key to the door of editorial boards. A well-formatted and professionally approached press release garners significantly higher response from editors in comparison to any generalized tone. It gives news rooms the assurance that your company is in the hands of able hands.
This in turns draws media professionals to your production doors and ensures that your venture gets its deserved response in this highly competitive market.
Rule 3 (Add genuineness with quotes):
Customers and shareholders consider direct words from high-placed officials of any company as important and valuable. For instance, if Amazon speculates about a new service, customers will seek for its confirmation from the MD or the chairperson himself.
Thus, do not forget to include quotes in your document. Mention within quotes the exact words spoken out by your company's delegates as well as promises and assurances laid by them. However, to ensure perfection, experts recommend contacting professional writers capable of documenting impeccable PRs adhering to your needs.
Rule 4 (Use your PR as a sales inventory):
Your primary motive is to escalate the sales of your company. So, concentrate your press release on communicating your merchandises to fulfill the needs and demands of your target customers. Putting it simply, declare the unveiling of a new product highlighting some unmatched solutions to daily problems. Exoerts call it effective content marketing.
Be it a press release, blog or website; your products will only sell if customers find their silver lining in that commodity. Make your service stand out from the crowd and witness it sell like hot cake.
So, set forth your keyboard and start jotting down a simple yet effective press release on behalf of your company. Entice your readers to include your article in their daily columns.