A Mobile App Development Company In India Utilizing Beacons In Event Branding

Since the introduction of Beacons, They actually have been infecting the interest of event experts around the world. It really is a know fact that event planners have actually started out integrating beacons in their events to provide you with additional contextualized experiences to participating members as well as sponsors. In spite of this, precisely what does indeed the beacon technological innovation necessarily mean for event marketers.

The beacons already have driven $4 billion value of gross sales in 2015. Truth be told, this technological innovation has generated significantly more revenues in 2016. In accordance with Business Insider, a lot more retailers tend to use it in the near future. ABI Investigation predicts that additionally to retailers, festivals, sporting events as well as amusement venues will likewise begin to use beacons progressively.

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To understand how this revolutionary technology is often used to enhance event marketing and thus branding, have a look at the following factors.

Streamlining event logistics

As mentioned previously, beacons are specifically incorporated in the mobile app for events. Utilizing brand colorations, customized designs, as well as appropriate logos in the app, can be fantastic approaches to build attention many weeks prior to the event in order to generate a seamless experience for faithful attendees both online as well as offline. For example- the organizers have installed beacons around the enrollment section. At this point, those people that had already downloaded the app can certainly receive location-relevant notifications, just like Registration QuickCodes. This is certainly an excellent illustration of how beacons can help to consolidate event logistics, encouragement organizers with crowd management together with strong customer satisfaction by providing users with information and facts promptly.

Implemented Push Notifications

Talking about Pushing notifications, there is actually a variety of available that organizers might have to send to attendees for the duration of the timeframe of the event. At event festival sessions, participating members were sent welcome messages the moment they set foot inside the venue. Additionally, they acknowledged thank you messages upon completion of the event. Beacons may well also be used for informing participating members start-time reminders for the activities as well as sessions they may be most excited about. Special deals from exhibitors/ vendors which happen to be closest to the attendee's present location together with last-minute event notifications can certainly be sent to the attendee's mobile phone instantly. Using beacons to send notifications to participants certainly will not only make it possible for the organizer to add a little human touch to a significantly automated system but additionally to make sure that no opportunity for involvement is missed at the platform.

Marketing event participation

An Event welcome message wasn't just simply an encouraged communication. It was comprised of invitations to become a member of in-app discussions. As declared previously, based upon the user's specific location, the beacon-integrated app can certainly notify all of them associated with the poll, speaker session, scavenger explore ( as a part of gamification ) taking place in their surrounding area, which often will help you to increase involvement immensely. By means of a beacon-backed scavenger explore, participating members tend to be encouraged to take a look at certain key aspects of the show. The first three contestants to accomplish the search tend to be honored heftily. A predetermined quantity of prizes could be rewarded to other people who complete the hunt in the course of the span of the entire function. At present, location-based gamification acts as an important role in developing positive brand name awareness although increasing visitor involvement.

The beacon-powered games tend to be leveraged to motivate attendees to take a look at less sought after areas of an event. Organizers also have the option to reward with points or maybe goodie bags for various other beneficial contributions, for instance, answering a feedback set of questions. With the brand new Bluetooth 4 .1 technological innovation installed on the majority of smart devices, making it possible on how exactly participants could certainly connect with one another and keep expanding.

It is usually said that beacon applications are making it possible for brands to illuminate the traditional event experience. Beacon technological innovation is extremely well on its way in the direction of becoming an important part of any brand's digital marketing strategy, particularly at events. The time has come for event marketers to believe the best way to get more advanced than the curve and then attain a brand new level of event personalization.


An ISO certified Canopus Infosystems, a beacon app development organization enlists the most recent technology to provide the right solutions for your Beacon requirement. They utilize their insight and understanding in a view to helping you unlock the power, that beacons provide using Bluetooth Low Energy (BLE).

We guarantee that our beacon apps provide you with the best in return on investment for your venture, coordinate your business requirements, and give high content that is accessible to you with reliable proximity. A mobile application will recognize when a device is close to an Eddystone Beacon. The beacon will transmit information to the phone by using Bluetooth Low Energy (BLE). We have expert designers and developers that are high picked to help you convert your desire into something that is not quite credible but incredible.