How To Get Started With App Idea?
App ideas are a dime a dozen. You will often hear people talking about an app that they'd like to design if they knew how to do it or had the money. Maybe you have an idea that is completely unique. When you're ready to take your app idea to the next level, we're here to help you. There are a few steps you need to follow to ensure you have thought about everything. Then, send us the information so we can provide you with a quote.
1. Starting with a Good Idea
Think about your app idea in detail. What makes your app so much different than the apps that are already on the market? You need to make sure that your app can do at least one of the following:
Remember that your app will go into app stores only to be surrounded by other apps on the market. You need to have a unique product, otherwise you aren't going to make the sales that you had hoped for. If your app idea falls into at least one of these categories, you're on the right track. Now you need to start doing your homework.
2. Doing Your Homework
Before you approach us with an app idea, you want to make sure that you have a good audience and that your app is able to solve a particular problem. If you cannot market your app, you will have wasted a lot of time and money for absolutely nothing. Therefore you need to find out just how marketable your app would be. The more time you spend doing your research, the more it can pay off for you once you have a finished product in your hand.
By the time you're done with your research, you should be able to answer the following questions:
Check the App Store and Android Market for similar apps. This is likely going to take some time but it will be worth it. If you go into the design process blind, you won't know just how unique your app is. Regardless of how incredible you think your app is, you may be surprised to learn that it already exists in one form or another. This doesn't mean you have to give up your idea. It simply means that you need to come up with a unique angle - target a different audience, add a different feature or make it more interactive.
3. Learning the Capabilities of Your Interface
One of the biggest problems we've seen with people's app ideas is that they are unrealistic. Your app is designed to use the capabilities of the smart phone or tablet to make life easier for your target audience. If your desired interface (whether it's an iPhone, an iPad or even an Android phone) is unable to perform the specific functions, your app isn't going to work.
Get familiar with what the smart phones can and cannot do. If you want to create an app that can be used on an Android phone and an iPhone, then make sure you have both. Play with them, run multiple apps on them and find out what they can do. They can shoot videos and take photos. They can scan pictures. They cannot print, shoot bullets or do anything else. Remember that your app is software, not hardware.
4. Determining Your Audience
You need to figure out who is going to use your audience. Most likely, you have created an app that is going to serve one or two specific demographics. You will need to identify these demographics to ensure you have thought about everything. Once you are able to successfully do this, it will also make it easier to market your app once it has been completed.
Think about what your app is going to do. It may be best used for students, sales staff, CEOs or grandmothers. If you don't know who you're targeting when you're creating your app, you're going to fall short of your goals. The way in which people interact with the app and the language that you use in the design of your app will all require you to know your audience.
You can be as general or as specific as you need to be. You may be targeting a very small group, such as the 13 to 18 female population. Then again, you could have an app that can be used by the 18 to 50 business population, which serves male and female business people. Consider the age, gender and career of your audience and you will be more successful with your app in both design and marketing.
5. Sketching Out Your Idea
We will do a lot of the hard work for you when it comes to designing you app. However, in order for us to successfully design your app, we need a road map. The more information you give us, the easier it will be for us to create the app that you have in your head. Essentially, all of the ideas that are floating around in your head need to come out on paper.
Each screen of your app needs to be laid out as simply as possible. The information that will be on each screen should be provided. This includes what will be on the introduction screen as well as how many other screens there will be. Some apps are more advanced than others. Remember that you need to tell us how the app is going to look - this is your project and ultimately you're in control.
Create a road map in your sketches. How are the users going to get from Point A to Point B to Point C? You will need to give some thought as to how users will know how to navigate through the app. They can either press buttons to get there, search to get there or be lead page by page based upon their choices within the previous screens. The data that is inside of the app may come from a search engine or may be provided by you. These are all things to think about when you're sketching out your idea and helping it to come alive.
How are all the screen elements sized in relation to each other? This is where you need to work out some of the logistics. Will people tap their way through the app? Will they have to shake the app? Your vision needs to be very clear on this. You can use images, text or a combination of both to convey your thoughts to your audience. One will be more effective than the other. Doing your homework and knowing your audience will make this step a lot easier.
6. Thinking of Marketing Your App
We've talked about it before. You absolutely must think about how you're going to market your app. If you don't do it on your own, you need to hire someone who can do it for you. Your app is going to be one of millions of other apps. Those people thought their app was the next big thing, too. If you don't do any kind of marketing, it's just going to sit there. Your friends and family might download the app, but that's not who you designed it for.
Even if you only charge $1 for your app, you can make a significant amount of money. This is only IF you spend the time marketing your app like you're supposed to. The biggest focus with marketing needs to be your target audience. The more you know about your target audience, the easier it will be for you to market your app to them.
Make a list of 20 marketing strategies that you can employ to target your audience to get them to download your app. Once you have your app, you can then move forward and start promoting your app more effectively.
You may want to tap into social media for marketing your app. Facebook pages, Twitter feeds and much more can help you. If you have a lot of friends on your social media pages, ask them for help, too. The more word you can spread about your app, the better it will be. Even think about tapping into YouTube and make a video about your app.
Create a website for your app. Go into detail about what the app is supposed to do and how it will make the lives of everyone who uses it better. Once you have a website, then you can focus on SEO so people can find your app in the search engines. You can even decide to go for paid directories and PPC marketing campaigns as well.
There are a lot of marketing strategies that you can use. They don't all have to be online. If you're creating a local app, consider asking local businesses for help. See if they will hang a poster in their establishment to promote your app. Especially if it will inadvertently help them, they will most likely help you out.
Ultimately, be creative. You're spending a lot of time creating the perfect app. If you don't have the perfect marketing strategies, no one will ever know just how great your app really is. Think outside the box when it comes to marketing and you will be a lot more successful.
7. Determining a Budget and Timeline
You need to think about what your budget really is. Everyone has a different one and it usually has to do with your available funds. You may be an individual with a great idea that's hoping to sell your app for millions. Then again, you may be a business that's looking to create an app to help you expand your business. Regardless of the reason you're creating an app, you need to allot a certain amount of money towards this project.
By identifying a budget, you will make it easier for us to help keep your costs down. There are certain things we can do for you and certain things you can do on your own so we can work together to stay on budget and complete your app in the way that you want.
You also need to establish your timeline. How long do you want to take to get your app up and running? Keep in mind that people are coming up with new ideas every day. A person on the other side of the world could be coming up with a similar idea with a better marketing plan. If they enter the market before you, it may not be very good for you. If you have the budget and you have the idea, you want to go to market with it as soon as possible.
8. Gathering Up the Data
We will be able to provide you with a quote for your app development once you have given us all of the details. In all of the previous steps, you have worked out what your app is all about. You now need to get all of this on paper in a coherent manner so we can see what we're dealing with. The more information you provide to us, the easier it will be for us to create an accurate quote for you.
We will need you to send us the following:
Take your time in compiling all of this information. A few sentences in each area are all we need. If you have drawings or sketches, include them. After you've gotten it all together, send it off to us. We'll go through the material and then provide you with a quote to get your app started.