Amira Foods INC

FROM THE DESK OF CHAIRMAN - AMIRA FOODS INC

Events Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer Engagement

Experiential selling offers an interactive brand experience to drive consumer engagement and immerse them into the values of brand both in and away from point of purchase.

What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by insight.

The whole idea of using sociocultural events as a platform is to showcase our brands, engage customers - consumers directly and make a high intensity impact.

Our sales pitches are programmed in a manner that hits the target customer emotionally and blends into their buying character. Its important to understand that the customer should never be under estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the programme are well net worked. The launch of the campaign during high density cultural season is to generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD Connect.

AMIRA NOW AVAILABLE AT JAMMU, AGRA

AMIRA is now available at Bharti Wal-Mart's 13th Best Price Store at Jammu. We also occpied the most promient branding locations of the store to ensure that the brand stood out amongst the existing in clutter.

AMIRA carried out wet sampling as well as occupied branding visibility in category @ Best Price Agro Store.

SERVING NOW AMIRA BASMATI RICE ; THE BEST BASMATI MONEY CAN BUY

AMIRA joins hands with TPG Whole Pvt. Ltd. Knwn as Vishal Mega mart Stores. AMIRA launched its basmati rice with a bang by running a very special promotion on Amira Guru Daily Basmati Rice (Buy1 Get1 + 1 gm Hallmarked Silver Coins + 2kg Sugar). The promotion started on onset of DIwali season and is running successfully across all the Vishal Megamart stores (PAN India).

AMIRA'S ASSOCIATES FOR DURGA PUJA CELEBRATION AT DELHI & KOLKATA

AMIRA participated at the Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe most prominent place at the Deshbandhunagar beguiati premises where the puja took place. AMIRA's greeting banners were all over the place. The concept of this association was that Durga Puja festival is a great platform to connect with a rice eating audience and create brand visibility as well as induce trials with prospective consumers. This also gives us an opportunity to greet all our customers, cunsumers connect a loyal bond with brand and exchange festive greetings.

AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a special focus on the product and brand awareness. Special schemes were being run on the premium brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira Basmati Rice wherein veg-pulav was served to the customers to have real time experience before purchasing the same.