How Social Media is Helping in Changing The Face of Fame?
Social media has become an essential part of our daily lives and so, for celebrities. It is a platform that allows fans to interact with their favorite celebrities in real. Common people and celebrities are so much addicted to social media that whatever they are doing in their life, they update it on these sites with an image. Pop stars like Lady Gaga, Justin Bieber, Priyanka Chopra are very active on these networking sites that they update everything on it. Be it a social update, important cause, upcoming concerts or anything. In fact, now-a-days these stars do special Q&A rounds with their fans in which fans can ask anything from their favorite star, but it should be a sensible one and they reply it in a very polite way.
Recently, SRK helped his fan via Twitter to ask a girl for a PROM and it does resulted positively. Later on, it came out to be one of the most popular social media posts. The fan was hailing from US. You can see from here only how strong impact social media is leaving on fans. Fans are notified sooner via social media rather than news and newspapers.
Social networking sites do not benefit celebrities only in terms to stay connected, but also helps in getting strong fan following as if more fans will follow them, more their news and updates will be transfused among their audience. Lady Gaga has the highest number of fan followers on micro-blogging site, Twitter followed by Justin Bieber, who is the most active user of Twitter, Facebook along with Instagram. Celebrities also love to engage with their fans in actual. A fan asked Kim Kardashian for a birthday tweet. To which Kim tweeted,"happy birthday doll! Love you!!!"
On the other way, pop star Taylor Swift set a new standard for an engagement with her audience where she tweeted directly to a fan named 'Kasey', who was going through an emotional trauma of break-up. She tweeted, "You fell in love, no games. Now you're saying goodbye with no games. Protect yourself, please. I'm so sorry this happened."
Fans have started expecting more from their favorite ones and celebrities do live up to their expectations.
Those days are gone, when social media was considered just a waste of time and now, it is recommended as a thoughtful tool for a personal gain. These networking sites are helping celebrities to make themselves as a brand. Not only celebrities, anyone can use these social tools to market themselves, be it a product, service, business or anything. After summarizing, we can say social media is actually changing the face of fame positively and more in coming future.